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Direct Marketing News & Tips

Reach Vs. Frequency: Prioritizing Spend for Maximum Results

In a world of limitless budgets, you’d be able to send direct mail to as many prospects as you want for as long as it takes to convert them into customers. Sadly, most of us don’t live in that world. Oftentimes, you have to choose between maximizing the number of people on the mailing list or sending multiple campaigns to…

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