Best4mailing is excited to announce the launch of our brand new line of Plastic Postcards! These unique pieces are perfect for showcasing your best offers. This helps you maximize your marketing investment and get the results you’re looking for.

We have three unique sizes to fit your needs, and multiple layouts to help you take advantage of their high-response with a variety of “gift card” style coupons. For those with the option, we also off layouts with key tags for repeat purchase tracking or membership tags. You can learn more about the different plastic postcard options and pricing here. Read below to learn more about the benefits of these extraordinary mail pieces.

Features & Benefits of Plastic Postcards

They Convey Valuable

Plastic Postcards are dense, heavy, and shiny. This helps them grab people’s attention as they’re getting their mail. Plus, their offers look and feel more like high-quality gift cards, rather than coupons. These features make your postcards stand out as more valuable in the minds of prospects.

They’re Durable

Our thick, 29 mil Plastic Postcards are extra durable. The plastic adds a layer of protection so the snap-out gift cards survive any wear and tear until prospects redeem your offer.

They’re Memorable

Neuromarketing studies show that the more senses you appeal to, the more likely prospects are to remember your ad. The high-gloss shine, smooth texture, and snap-out gift cards engage the senses to make a lasting impression.

They’re Versatile

Plastic Postcards aren’t just for sending gift cards to prospects. You can also send loyalty rewards cards, membership cards, and key ring tags to your existing customers. Remembering loyal customers makes them feel appreciated and gives them a reason to come back to your business.

They Can Be Personalized

We offer variable data printing on all of our Plastic Postcards. You can add custom content like your prospects’ names, images, coupon codes, and barcodes. Personalizing your direct mail is proven to boost your results. In fact, the DMA reports that targeting on a 1:1 level increases response rates by at least 50%.

We Make Plastic Postcards Affordable

We make direct mail affordable by giving you the flexibility to spread out your mailings and payments for up to 10 weeks. We also get you started with no money down. Your first payment isn’t due until we mail out your campaign. This approach makes it easier than ever to fit Plastic Postcards into your budget.

Ready to Get Started with Plastic Postcards?

If you’re interested in sending Plastic Postcards, let’s get in touch! See plastic postcard pricing and request a quote, or give us a call to speak with a direct mail expert.

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What is Openprise?

Openprise automates the manual processes sales and marketing automation solutions don’t. It’s designed for CRM and makes it easier to clean up data, focus on the right targets, and scale up operations to boost revenue. Openprise is used by major companies like Google, HP, Indeed, Salesforce, Marketo, Nokia, and Amazon.

The Data-Driven Marketer of the Year Awards

Also known as “The Drivers,” these awards recognize professionals who have shown distinction in data-driven marketing and sales.

According to Openprise Vice President of Marketing Allen Pogorzelski, “The Drivers celebrate the unsung heroes on the front lines of marketing and sales operations. Our goal is to showcase the innovation and accomplishments of these people and companies taking a data-driven approach to marketing and sales. This year’s winners are driving change throughout their organizations, and we’d like to shine the spotlight on their success.”

The Bridging Data Silos Award

This award is given to sales and marketing professionals who have demonstrated excellence in integrating data from several sources. In short, they’ve created order from chaos!

How Does Best4mailing Use Openprise?

Before using Openprise, it took a lot of time and effort for our marketing team to segment our marketing communications. Openprise helped us unify our siloed data to get a bigger picture of our customers and prospects.

“We love working with Openprise,” said Ms. Sprague. “Their staff is intelligent and helpful, and they’re always there for us when we need help. Ed King was instrumental in helping me conceptualize the possibilities when I first met him at a marketing conference in San Francisco.”

Ultimately, Openprise enables us to execute many difficult tasks between CRM, marketing automation and backend platforms to provide clean, accurate, and up-to-date data for our sales team. “Openprise has made something that could have been extremely costly and time-consuming attainable in a way I never thought would be possible,” said Sprague. “Our team at Openprise has gone above and beyond to help us bridge our data silos, and I am truly grateful to them for helping us accomplish this! We’re honored to have won the Bridging Data Silos award and look forward to continuing our relationship with the Openprise team.”

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We understand direct mail letters can be complicated and time consuming. That’s why we’re offering them with the same no-nonsense approach we take towards all of our direct mail products. Gone are the days of putting your letter campaigns together piece by piece. We’ll take care of everything for one low price:

• Strategic Consulting
• Free Custom Design
• Mailing List Acquisition
• High-Quality Double-Sided Printing
• Collating & Insertion
• Mailing – Postage Included
• Add Up to 6 Inserts
• Full-Color Envelopes
• Variable Data Capabilities
• Business Reply Envelope Available

Direct Mail Letter Options

We offer two direct mail letter sizes: 8.5″ × 11″ and 8.5″ × 14″. The larger size is perfect for businesses that want to provide more information or include a detachable form. You can also choose from a variety of customization options and add-ons. Here’s a quick overview of your choices:

• Double-sided printing. Have a lot to say? No problem. Our standard price includes double-sided printing for your letter campaign. If you only need single-sided printing, you’ll get a discount on each piece.
• Up to 6 inserts. Need more space? We can insert up to 6 printed pieces into each envelope. If you’d like us to insert more than one letter, we’ll get you a custom quote.
• Full-color envelopes. We offer one-sided, 4-color printing on our envelopes. That means your message and design will be consistent inside and out. We can even include your logo or custom messages like “Hurry!” or “Open Here”.
• Variable data capabilities. Customize your letters with names, addresses, content, and images to speak to people on a 1:1 level. This personal touch can help you boost response rates by at least 50%, according to the DMA.¹ If you want to send the same content to everyone on your mailing list, we also offer static messaging.
• Business reply envelope. Make it easy for people to take action by including a Business Reply Envelope with your letter.

Direct Mail Letters Drive Response

Direct mail is the most effective marketing channel when it comes to customer acquisition and retention. This is especially true for letters. Response rates to direct mail letters in 2018 were 10% for house lists and 4% for prospect lists.² To put that into context, no digital marketing channels averaged above a 1% response rate. This includes email, paid search, social media, and display ads.

We Make Direct Mail Letters Affordable

Part of making direct mail letters easy is making them affordable. That’s why we let you spread out your mailings and payments for up to 10 weeks. You can also get started with no money down. You won’t pay a cent until we pay the post office for your first week’s mailing. This makes it easier than ever to fit direct mail letters into your budget.

Ready to Get Started with Direct Mail Letters?

If you’re interested, let’s get in touch! See direct mail letter pricing and request a quote, or call us today to speak with a direct mail expert.

Sources

1. 2018 DMA Statistical Fact Book
2. 2018 DMA Response Rate Report

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About The Competition

The “What’s So Cool About Manufacturing?” competition was created in 2013 by the Manufacturers Resource Center in Allentown, PA. The goal of the contest is to get students excited about manufacturing and the jobs that support it. To open their eyes to the wide variety of jobs manufacturers provide. Students work with local manufacturers to gain new perspectives. They then record their experiences and present them in a documentary video. All the videos are then uploaded to the “What’s So Cool About Manufacturing?” website, where participants and the public can vote for their favorite one.

There are 16 regional “What’s So Cool About Manufacturing?” competitions scheduled around Pennsylvania for the 2018-2019 school year. Local sponsors and partners provide support for each contest. This year, Best4mailing was both a sponsor and a featured manufacturer for the program.

The Video

After shooting several interviews and footage of our facility, the students put together the video below. In it, they explore the integral role manufacturing plays in our business. Without it, we’d be unable to turn our customers’ marketing ideas into a physical reality.

The Awards Event

The “What’s So Cool About Manufacturing?” awards ceremony was held on March 5th, 2019 at the DoubleTree by Hilton Hotel in Reading, PA. Students, parents, educators, featured manufacturers, and sponsors all gathered to celebrate manufacturing in Berks and Schuylkill counties.

The evening kicked off with an informal networking hour. Afterward, students, parents, and educators visited sponsors’ tables and enjoyed a dessert reception. The night ended with award presentations in a variety of categories. They included Videography, Team Spirit, Brand Placement, and the coveted Viewer’s Choice award. Sadly, our favorite students from Daniel Boone didn’t take home an award. But they did have a great time learning just how cool manufacturing is!

Being featured in this competition was a true honor for Best4mailing. We’re glad we had a chance to work with such amazing students, and to encourage young people to pursue manufacturing careers. We can’t wait to sponsor the event again next year!

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Reading Salvation Army Angel Tree

Every holiday season, the Reading Salvation Army works with area families to create gift wish lists for seniors and children under 12. Each person asks for specific items, which are then put on red or green gift tags and hung on Salvation Army Angel Trees. These gifts range from coats and Legos for children to bedding and curtains for seniors. Best4mailing took 100 gift tags for our Angel Tree (80 more than last year). Despite quadrupling the number of tags we took in 2017, our generous employees picked up the tags and purchased gifts for all 100 people.

“Thank you for taking the time to prepare such beautiful gifts, and thank you for helping support our families,” said Director of Social Services Kristy Kushner. “You guys took over 100 tags…which is definitely one of our highest requests. Normally, organizations and businesses that take that many tags are ones that have been doing this for years, and you guys are doing it right from the start.”

About the Salvation Army

The Salvation Army has a long history of helping people and was founded by a London minister in 1865. They have locations in 128 countries and operate in nearly every zip code across the U.S. Best of all, donations stay within the local community, so you can make a difference in the lives of your neighbors.

Greater Berks Food Bank Food Drive

Our second holiday charity event was a food drive for the Greater Berks Food Bank. This was the second year we participated in the food drive, and our goal was to collect 500 pounds of food. In the end, we collected 494 pounds (so close!) of food along with an additional $181 in cash donations.

Here’s just a sampling of the nonperishable food items and personal care supplies that were donated by Best4mailing employees:

• Grains (rice, oatmeal, pasta, etc.)
• Peanut butter
• Soups and stews
• Canned fruits and vegetables
• Diapers
• Baby items (shampoo, lotion, etc.)
• Shampoo and soap
• Toothbrushes and toothpaste

About the Greater Berks Food Bank

The Greater Berks Food Bank was founded in 1983 by a group of local religious leaders who were concerned about the community’s hunger problem. They feed more than 110,000 people every year and distributed nearly 7.3 million pounds of food to their 300+ charitable food program partners in 2017.

How Can You Help?

The Best4mailing team really enjoyed participating in both of these wonderful events, and we look forward to supporting them again next holiday season. If you’d like to donate your time or money to either of these great charities, it’s easy to get involved. Follow the links below for more information on how you can help.

• Greater Berks Food Bank
  Volunteer | Donate
• Salvation Army
  Ways to Give

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“The Animal Rescue League of Berks County had a spectacular day of adoptions thanks to our friends at Best4mailing. We are so appreciative of the support of our community,” said ARL Executive Director Tom Hubric.

In addition to adoptions, attendees enjoyed complimentary refreshments and free pumpkin painting. Plus, there were three waves of raffles throughout the day where participants could win one of six gift baskets provided by the event’s co-sponsors.

Speaking of sponsors, we’d like to thank the following businesses for helping us make the event a true success. We couldn’t have done it without their generous donations of supplies, raffle prizes, and refreshments.

• Gourmand Cafe
• Mama’s Pizza and Grill
• Hollywood Cleaners
• Bodden Contracting Group
• Ridgewood Winery
• Classic Harley-Davidson
• Shocktoberfest
• Konopelski Katering
• Weis Markets
• Giant Food Stores
• Genesius Theatre
• Brecknock Orchard
• Sweet Ride Ice Cream
• Wrigley’s Business Products and Services
• Berks Lanes
• Plunket Lacrosse, LLC

“On behalf of the Animal Rescue League staff, volunteers, and animals, I would like to thank you so much for sponsoring such a successful event this past Saturday!,” said ARL Community Outreach & Customer Service Director Hope Poliansky. “We received a lot of positive feedback regarding the pumpkin painting and raffles. Overall, it was a beautiful day with fun activities and – most importantly – many adoptions.”

The ARL has a long history of helping homeless pets. It was founded in 1952 with the goal of ensuring the humane treatment of animals in need. In 1959, the ARL were one of the first shelters in the country to adopt a compulsory spaying and neutering adoption policy. They also helped lead the way in creating stronger protections for laboratory animals. Today, their facility has kennels that can accommodate up to 60 dogs and 60 cats.

If you’d like to adopt a pet, foster shelter animals, volunteer your time, or host an adoption day yourself, there are plenty of ways you can help the ARL. Or, if you’d like to donate some items off their Amazon Wishlist, it’s always greatly appreciated. Here are just a few supplies Best4mailing employees donated to the ARL prior to the event if you need inspiration:

• Bedding
• Cleaning supplies
• Dog and cat food
• Ear cleaner
• Food and water dishes
• Grass and hay for horses
• Medication
• Nursing bottles
• Pill pockets
• Toys

Pictures from the Event

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“The best thing about our growth is that it’s directly tied to the success of our customers,” said Best4mailing president Brian Johnson. “If they don’t grow, we can’t grow either.”

When we opened in 2008, our goal was to make direct mail affordable and accessible for business owners who were strapped for cash and time. To address these problems, we created a unique mailing strategy offering consistent marketing with affordable weekly payments and the ability to get started with no money down. This strategy is still the foundation of our business, and it’s helped thousands of business owners take advantage of direct mail when they may not have had the time or money for it otherwise.

As we continue to grow, we plan on investing our profits in the business so we can better serve our customers. To do this, we’re looking at new industries to figure out which businesses can benefit most from our services. We’re also constantly working to improve our product offerings to give our clients a competitive edge in the mailbox.

Helping small businesses is at the heart of our success and has propelled us to where we are today. We couldn’t have achieved the growth and success we’ve experienced without the continued support of our loyal customers. We’d like to extend a heartfelt thank you to all of our clients, and we look forward to serving you in the future.

Best4mailing Inc. 5000 Rankings

Inc. 5000 is a registered trademark of Mansueto Ventures LLC.

The post Best4mailing Named to 7th Straight Inc. 5000 List appeared first on Best4mailing.

How has this growth impacted Best4mailing’s customers?

In 2008, Best4mailing had just 2 employees – Brian and his sister. Now, they employ close to 90 people, growing their sales and support staff so their customers always have a dedicated team to take care of their needs.

In 2012, Best4mailing hired a team of printing experts and brought printing in-house. This allowed them to lower costs and develop a variety of new products. They started with 3 products in 2008 – a Standard Menu, Original Postcard Magnet, and Oversized Postcard – and now offer 15 products with more in development.

In 2017, Best4mailing brought on a marketing team to develop a stronger brand and provide a better experience for their customers online. Best4mailing has been an expert in direct mail for a decade and is working to put that expertise into blogs, guides, and articles that can help their customers improve their direct mail campaigns.

In a speech at their anniversary celebration, Johnson thanked each employee for their role in Best4mailing’s success, saying, “The number one thing people love about this company is the people, and I couldn’t agree more. There’s so much talent, so many skills, so much dedication and passion that all of you bring to the table every day.”

He also spoke about what to expect from Best4mailing in the coming years. “I know there’s going to be land, a building, more employees, more products, and a lot of new, great things that are coming our way. But what’s probably more important is that we’re going to have a lot of fun. It’s going to be very rewarding, and it’s going to be very challenging.”

With plans for another building expansion, further additions to the product lineup, and a focus on improving the company’s online presence, Best4mailing is poised for success in the next 10 years and beyond.

The post Best4mailing Celebrates 10 Years in Business appeared first on Best4mailing.

“Our growth over the past 10 years has exceeded projected numbers each and every year,” said Best4mailing president Brian Johnson. “This growth has allowed us to separate ourselves from the competition through increased buying power of raw materials, which leads to lower prices for our customers, and constant improvements to our systems and procedures.”

That growth is expected to continue after recent renovations to our warehouse and office facility doubled our available space from 30,000 to 62,000 sq. ft, increasing our production capabilities and giving us more office space to grow our sales and support staff.

“The additions and enhancements to our facilities and equipment have allowed for greater efficiency in how we handle current and future business,” Johnson added.

Previous Inc. 5000 Rankings

With a bright future ahead, we’re looking forward to expanding our capabilities further so that we can help even more businesses grow through affordable and effective direct mail marketing services.

The post Best4mailing Makes Inc. 5000 List Six Years in a Row appeared first on Best4mailing.

You may recall from our previous blog posts that we’ve been quick to share our secret to success as an Inc. 5000 winner, but this year we think you should know why this nomination not only matters to us, but to YOU, our customers!

Bragging Rights

That’s right, we said it! As our customer, you get complete bragging rights that you’re working side-by-side with one of America’s leading direct mail and marketing companies. Not to toot our own horn, but we’ve quite literally perfected the art of carpe’ing the diem, and we do it all for our loyal customers. We view you as more than a customer. You’re an extension of our success, and we want you to enjoy working with us just as much as we enjoy working with you!

When you work with Best4mailing, you aren’t getting “cookie-cutter” services that are passed along to every client we work with. We spend a lot of tailoring our services to what you really need, because we know that by making your business grow, we grow too!

We Know How to Serve You Better

At the end of the day, we’re just a company located in the middle of the woods in Mohnton, PA – who also happens to be killing it with direct mail. From the very beginning we’ve sought to leave nothing on the table. We want to be completely transparent with our customers, which is why we strive to take care of your problems before they turn into more than that. Simply put, our primary focus is our clients and customers, not a balance sheet.

Think of it this way; if you’re an entrepreneur or business owner, and your only goal is to make a sale, than you’re probably in business for the wrong reasons. Your goal should always involve helping your clients get where they desire to be by serving them, and ultimately serving their problems through your product or service. Do this effectively and the sales will follow.

We’ve Learned How to Persevere

We are family here at Best4mailing, and we certainly don’t give up when the times get tough for our staff or our clients. As a business owner, it’s essential to care about your employees and team members. When you value your staff, it’s easier for them to put in extra effort, but it also makes handling client challenges more worthwhile to push through.

If you talk down to your staff or micromanage them, they’ll not only be miserable at work but when they’re servicing your customers. We know things won’t go smoothly every day, that’s to be expected. What we do know is that your problems with Best4mailing will only ever be our problems, and never vice versa. Our staff members will preserve through any obstacle because they know they’ll always have the support from the backend.

To our amazing customers– thank you so much for another great year! We can’t wait to see what the future holds for us and for you in 2017.

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